Getting Sirius About Audience Segmentation: How Sirius XM Broke into Radio and Dominated the Air
Event Details
Date: May 21, 2019
Time: 8:00am to 11:30am
Registration: 8:00am – 9:00am
Program: 9 :00am– 11:30 am
Arrive early for breakfast and networking.
Where
KU Edwards Campus
Regnier Hall Auditorium
12600 Quivira Rd.
Overland Park, KS 66213
Slicing and Dicing your Audience
The process of audience segmentation is not about just stats. It’s about finding your ideal customers and choosing the right way to interact with them. In an over-communicated world, finding a way to cut through the clutter is more difficult than ever. Understanding your audience segments – and how to make them work for your upcoming campaigns – is the difference between success and failure. Sirius XM uses their programming to slice and dice an audience into segments for advertisers from Amazon to Xbox, and everyone in between.
Sirius XM is the world’s largest audio entertainment company, and the premier programmer and platform for subscription- and advertising-supported audio products. With the recent addition of Pandora Media, the largest streaming music provider in the U.S., SiriusXM reaches more than 100 million people with its audio products and services.
In this seminar, you’ll hear how Sirius XM understands audience segments – and how to make them work for your upcoming campaigns in any media channel.
Click HERE to Register