In today’s digital age, data is hailed as marketing currency. Every click, swipe, and interaction on your website or app generates valuable insights that shape your online strategy and drive business growth. Google Analytics 4 (GA4) emerges as a powerful tool, enabling businesses to gather deeper, more holistic data and make informed decisions like never …
Continue reading “Embrace Data-Driven Success with GA4 (Google Analytics 4)”
January 3rd, 2023, will mark the first anniversary of my marketing career. As I reflect on the trials and triumphs of this past year, several lessons have taken root in my creative and professional skills, and I wanted to share them. If you’re starting as a freelance or new hire for a company, here are …
Continue reading “6 Important Lessons You Will Learn as a Beginner in Marketing”
Why Cybersecurity Is Marketing’s Job If you’re an in-house marketer, as I’ve been for the near entirety of my career, becoming at least a semi-legit subject matter expert for the industry your services support is a must-do. For me, that’s a lot of industries. I know bits and pieces about concrete construction, chemicals, telecom, banking, …
Let’s ‘think different’ about customer experience Most of us can easily list specific aspects that create or contribute to an outstanding customer experience: a friendly or kind salesperson, a website that feels natural, quality products … The list is long and changes so rapidly that, occasionally, something sneaks past us and quietly becomes part of …
Continue reading “Let’s ‘think different’ about customer experience”
Humanity, inclusivity, connection, growth and creativity combined to form a common theme across the speakers at the 2022 ON Brand Conference. It was officially back in person this year and I can attest that it was refreshing to physically sit in the same room as the speakers and other attendees. Speakers came from across the …
Continue reading “A Personal Look Inside the 2022 ON Brand Conference”
Have you ever been inundated with trendy terminology or abbreviations? Or run into partners who seem to use certain terms interchangeably making it difficult to accurately measure your data? You’re Not Alone! Here are a few tips that will help you navigate two of the most common terms and turn them into powerful, but better …
