Millions of searches are conducted online daily. And, of these searches the sites that appear at the top of the search are seen as sites with topic and authoritative credibility and are more likely to encourage consumers to purchase products and services.
The first purpose of search engine optimization is to be positioned in the places where your customer is. The second purpose is to be positioned better than your competitors in these places. In the world of search engines, better means higher, and higher means a much greater probability that an individual will click on your link. This session will offer specific and immediate tactics you can apply to your website and web strategy to help improve your search engine ranking.
Presentation Learning Objectives:
- Search engine fundamentals
- Understanding SEO key performance indicators
- Search engine content concepts
- Winning strategies for keywords
- Using social media platforms to increase rank
- Tools and best practices for measuring SEO ROI
Speaker and facilitator:
Randa Zalman, President and CEO, Canary and Coal, PR, Digital Media and Marketing Consulting
Though this event is free for AMA Omaha members, we ask that you register so we can plan appropriately.