June 6, 2018 Award Winning Wednesday

Large Business Pinnacle

OBI Creative

Sirius IBM BigFix Campaign

Sirius engaged OBI to create a campaign for its IBM BigFix security platform, which allows IT experts to see security threats clearly and act precisely. The challenge? Delver eight to ten qualified sales leads. OBI developed a digital campaign entitled, “Full visibility. It’s a beautiful thing.”, which experienced above-average engagement rates: 8.83% open rate among 4,392 emails, delivered with the LinkedIn and Twitter posts. The campaign landing page saw 292 unique visitors resulting in 10 qualified appointments totaling $888,087 in the sales pipeline. Beautiful indeed.

Winning Entry