During the latest Social Media Saturday, Nelnet’s Danielle Jurski shared her insight into building your LinkedIn profile and brand. Much like you should optimize your website for search, Jurski stressed that it is important to optimize your LinkedIn profile. Do this by highlighting searchable key words relevant to your career objectives. This will help you stand out from other profiles. And make sure to refine your profile quarterly to stay up to date. In addition to optimizing your profile, it’s important to engage on LinkedIn. Follow relevant companies, topics and influencers. Comment on and share posts. Share your thoughts through blog posts. This will grow your audience and connections on the platform.
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