Small Business Pinnacle
Elligo Physician Campaign
Elligo was launching an innovative concept that it hoped would improve participation in clinical trials by bringing together physicians, patients and pharmaceutical companies at the point of care. To recruit more physicians to conduct clinical research, Elligo created a suite of materials for the clinic development team to use in face-to-face meetings as well as in a targeted drip campaign. Among the materials is a branded pizza box containing goodies ranging from an actual pizza to bagels, cookies or sandwiches for face-to-face meetings, in addition to a comprehensive sell sheet and videos on different aspects of the program.