Description
Date: November 20, 2025
Time: 2:00–3:00 PM CST
Location: Online
Most businesses struggle to explain what they do—not because they lack talent, but because their message isn’t clear. Join Dr. J.J. Peterson, Head of StoryBrand, for a powerful session on how the StoryBrand Framework helps organizations clarify their message so customers actually listen.
Why Attend?
The human brain is drawn to clarity and repelled by confusion. If your message isn’t clear, customers will look elsewhere. Learn how to simplify your story and unlock growth.
About the Speaker
Dr. J.J. Peterson has helped thousands of organizations grow using StoryBrand principles. With a PhD in Communication and over 20 years of experience, he’s studied C.S. Lewis in Oxford, directed a documentary, worked in global marketing and PR, and teaches in Vanderbilt’s Master of Marketing program. As Head of StoryBrand, he travels the world helping businesses communicate with clarity.
Why This Webinar Matters To You
- Whether you’re a seasoned marketer, business owner, or new to messaging, this webinar offers practical take-aways you can put into motion quickly.
- If your message is muddled or your growth has stalled, this is your chance to reset with a clear framework.
- Discover how to make your customer the hero of your story (and your brand the trusted guide)
- Learn the key elements that turn a confusing message into one that resonates and converts
- See how clarity translates into growth with fewer questions, less friction, more opportunities
- Q&A with Dr. Peterson to bring your specific messaging challenges to life
Agenda
- 2:00 PM – Welcome & Introductions
- 2:05 PM – Speaker Presentation + Live Q&A
- 3:00 PM – Adjourn
Registration
- Members & Students: FREE
- Guests: $15
Reserve your spot today and learn how to tell your story in a way that drives results.
Ticket sales end on November 19th at NOON.
