Get Your Story Straight: 5 Steps to Building and Amplifying a Purpose-Driven Brand Message

June 20, 2024
11:30 AM - 12:30 PM


Location: Scoular, 13660 California St. Omaha, NE 68154

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Establishing a trusted brand means creating an authentic connection – with your clients, your employees, and perhaps even more importantly, those who are hearing of you for the first time. With every interaction, you could drive someone to be more trusting and receptive or suspicious and increasingly skeptical. Of course, this all hinges on your ability to craft a message that matters to those you serve. 

In this session, Joe Steuter, Senior Vice President of Corporate Communications at Carson Group, shares the emotional and psychological reasons for why the world’s consumers have shifted the way they buy and the way they behave, and how that shift has altered the way companies communicate their value. You’ll hear some of the tactical steps that have contributed to Carson’s 10X growth trajectory over the last 10 years and come away with a simple five-step approach to help you create a brand message that moves people.  

Key takeaways:

  • Hear a success story of proven and tactical steps for messaging that helped take one company’s assets from $1B to $36B. 
  • Learn how changes in consumer behavior alter how marketers and companies should communicate value. 
  • Work through five steps that will enable you to create and amplify a brand message that resonates with your audience.

Don’t miss this opportunity to gain actionable strategies to elevate your brand’s story. Register now to secure your spot!

About the Workshop Presenter:

Joe Steuter, SVP, Corporate Communications, Carson Group

As the Senior Vice President of Corporate Communication, Joe leads Carson Group’s strategic communications and is responsible for informing, engaging, and inspiring the firm’s stakeholders and partner network. In addition, he helps guide the company’s executive communications and brand image. He brings almost 20 years of marketing, communications, and brand consulting experience to financial services, most of which has been spent helping thousands of advisors across the country tell better stories, command attention, and connect in a more compelling way with their clients and prospects. Over the past decade, his role has become a driving force behind Carson’s rise as a Barron’s Top 50 RIA and a six-time Inc. 5000 fastest-growing private company. Joe’s communication coaching and messaging tactics have helped increase Carson’s assets from $1B to $36B, while also helping build – and lead – a communications team that supports 150 advisor firms who serve 50,000 families around the country.

If for any reason we cannot meet in person, the event will move to a virtual platform (or canceled) and refunds will be issued.

Additional information

Ticket Type

Member – $10, Non-member – $15, Student – $10

Event Details

These are the event details

Date: June 20, 2024

Start time: 11:30 a.m. CDT

End time: 12:30 p.m. CDT

Venue: Scoular, 13660 California St. Omaha, NE 68154