Description
Date: Thursday, January 22nd, 2026
Time: 10:00 a.m.–11:00 AM CST
Location: Online
10 Customer Behavior Triggers Smart Marketers Should Steal
You want people to engage with your marketing. But today’s behavioral scientists have confirmed that your customers and prospects are often on autopilot. They don’t “make” decisions; they default to automatic, reflexive, hardwired responses.
Social scientists have documented 200+ of these decision defaults. While you’ve probably never heard of many, some influence what people click, who they believe, and when they buy.
Discover how to harness them as triggers – and significantly increase the likelihood people will do exactly what you want. Easily add them to your emails, ads, landing pages, posts, etc. And gain an instant advantage in today’s increasingly competitive market.
The meeting link will be emailed the day before the event.
Key Takeaways:
- Discover 10 surprising ways to trigger hardwired human behaviors to get the customer and prospect behavior you want – automatically.
- Find out which scientifically proven copy tactics make people open, read, click, and respond to today’s marketing messages—and do so without really thinking.
- See numerous examples from different B2B and B2C verticals that demonstrate how you can easily add these tactics to your campaigns – and leave the webinar ready to instantly increase the effectiveness of your marcom!
About the Speaker
Nancy Harhut, Co-Founder and Chief Creative Officer, HBT Marketing
A top-ranked speaker, Nancy’s known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. She’s wowed audiences in Sydney, London, Madrid, Berlin, and all over the US with her high-energy, example-jammed keynotes.
The Co-Founder and Chief Creative Office of HBT Marketing, Nancy’s been named a Social Top 50 Email Marketing Leader, Ad Club Top 100 Creative Influencer, and a Top 40 Digital Strategist. She and her teams have won over 200 awards for marketing effectiveness, many for clients in highly regulated industries.
Check out her book, “Using Behavioral Science in Marketing,” winner of the AMA Leonard L. Berry Marketing Book Award, National Indie Excellence Award, NYC Big Book Award, and more.
Agenda
- 10:00 a.m. – Welcome & Introductions
- 10:05 a.m. – Speaker Presentation + Live Q&A
- 11:00 a.m. – Adjourn
Registration
- Members & Students: FREE
- Non-members: $15
Reserve your spot today!
Ticket sales end on January 21st at NOON.
