Description
Performance vs. Brand Marketing: Which Is Right for You?
Event Overview
Join us for an interactive workshop where we’ll explore the key differences between performance marketing and brand marketing, helping you understand how to effectively integrate both into your overall plan. Learn how to balance these two approaches and tailor your marketing mix based on your target audiences and business models. You’ll also discover valuable tools to evaluate your current marketing strategies to ensure they align with your business objectives. Whether you’re aiming for immediate sales growth or long-term brand equity, this session will provide actionable insights to elevate your marketing approach.
Key Takeaways:
- Understand the differences between brand and performance marketing and how they can work together to drive business growth.
- Gain insights from peers on their current strategies, including successes and challenges.
- Learn how to balance your budget, audience needs, and key strategies to grow your business.
Agenda:
- 8:00 AM – 8:30 AM: Networking & Light Breakfast
- 8:30 AM – 9:30 AM: Workshop
Meet Katie Herzog, Ervin & Smith
With nearly 20 years of experience across industries and organization types, Katie is a proven consultant who connects the dots between objectives, research and marketing activation to help organizations align marketing with their business vision and ultimately generate growth. Her competitive nature means that she’s always up for finding new ways to solve client challenges.
Katie is currently the Chief Client Officer at Ervin and Smith, a marketing consultancy that helps businesses navigate and solve complex problems through branding, marketing and media activations.
