NEW MEMBER BENEFIT
With the American Marketing Association Professional Certified Marketer (PCM®) program, you not only gain the knowledge you need to advance your career, you also prove to employers you’re equipped to take on modern marketing challenges.
To encourage professional development and participation in this nationally-recognized certification program, AMA Omaha members are now eligible for the AMA Omaha PCM Perks! Program. Members already save $100 on their PCM certifications… through PCM Perks!, the member selected for the program each cycle will receive an additional $100 reimbursement from AMA Omaha.
Twice annually, members can apply for tuition-reimbursement on any PCM certification.
What are you waiting for? Discover what’s next in marketing and elevate your career with the American Marketing Association PCM and support from AMA Omaha.
Application Window Opens September 1
Applications Due September 30
Winner Notified October 15
Certificate of Completion due to AMA Omaha by January 15, 2021 (certification must have been obtained between September 1, 2020 and December 31, 2020)
Reimbursement provided to winner by January 31, 2021
Application Window Opens March 1
Applications Due March 30
Winner Notified April 15
Certificate of Completion due to AMA Omaha by July 15 (certification must have been obtained between March 1, 2021 and July 1, 2021)
Reimbursement provided to winner by August 1
How to Apply/Program Details
Complete the online application form here.
Register for and take your exam via ama.org.
Email your certificate of completion to firstname.lastname@example.org by the date specified above.
The AMA offers four PCM® tracks each with its own specialty.
Digital Marketing PRO
The Power of the AMA partnered with the Digital Marketing Institute.
Digital marketing changes fast. By pursuing the Digital Marketing Pro program, you’ll prove to employers you have the knowledge and confidence to navigate modern marketing challenges.
One Test = Two Certifications
When you complete the Digital Marketing Pro program, you will become dually certified with the AMA and DMI with two credentials: PCM® Digital Marketing and Certified Digital Marketing Professional.
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC) Using Google Ads
- Display and Video Advertising
- Email Marketing
- Website Optimization
- Google Analytics
- Digital Marketing Strategy
Sales and marketing are becoming more intertwined and successful professionals need to understand how the two work together to optimize results. The PCM® Sales Management distinction is your way to show you understand the best practices for leading the sales strategy for your organization.
- Personal Selling
- Organizational Buying
- Customer Relationships and Strategies
- Organizing a Sales Force
- Organizational Relationship
- Forecasting and Quota Development
Only the best content stands out in a cluttered marketing world. Passing the PCM® Content Marketing exam will help you show you have the skills needed for strategy, planning, production, promotion and measurement.
- Use Content for Effective Lead Gen
- Align Content with Marketing Funnel
- Editorial Calendar Design
- Storytelling and Content Production
- Multi-Channel Content Creation
- SEO and Distribution Best Practices
- Metrics, Measurement, and Optimization
- Content Marketing ROI
As a member of a small team, a leader of a large department or an entrepreneur out on their own, PCM® Marketing Management is a way to prove you have the knowledge you need across a broad spectrum of marketing topics.
- Marketing Strategy
- Global, Ethical, And Sustainable Marketing
- Managing Information for Marketing Insights
- Buyers and Markets
- The Offering – Product and Service
- Manage Pricing Decisions
- Deliver the Value Offering
- Communicate the Value Offering