AMA Omaha PCM Perks! Program

NEW MEMBER BENEFIT

With the American Marketing Association Professional Certified Marketer (PCM®) program, you not only gain the knowledge you need to advance your career, you also prove to employers you’re equipped to take on modern marketing challenges.

To encourage professional development and participation in this nationally-recognized certification program, AMA Omaha members are now eligible for the AMA Omaha PCM Perks! Program. Members already save $100 on their PCM certifications… through PCM Perks!, the member selected for the program each cycle will receive an additional $100 reimbursement from AMA Omaha.

Twice annually, members can apply for tuition-reimbursement on any PCM certification.

What are you waiting for? Discover what’s next in marketing and elevate your career with the American Marketing Association PCM and support from AMA Omaha.

Spring 2020

Application Window Opens March 1
Applications Due March 30
Winner Notified April 15
Certificate of Completion due to AMA Omaha by July 15 (certification must have been obtained between March 1 2020 and July 1, 2020)
Reimbursement provided to winner by August 1

Fall 2020

Application Window Opens August 1
Applications Due August 30
Winner Notified Sept. 15
Certificate of Completion due to AMA Omaha by Dec. 15 (certification must have been obtained between August 1 2020 and Dec 1, 2020)
Reimbursement provided to winner by Dec. 31

How to Apply/Program Details
Complete the online application form here.

Register for and take your exam via ama.org.

Email your certificate of completion to oneamaomaha@gmail.com by the date specified above.

PCM Tracks
The AMA offers four PCM® tracks each with its own specialty.

Digital Marketing
The digital space changes fast. With the PCM® Digital Marketing you’ll demonstrate that you have the specialized skills you need to not only understand what works now but also what new best practices are on the way. You’ll find the confidence to show how digital marketing makes an impact.
• Metrics & Conversions
• Social & Community
• Email Marketing
• User Interface & Experience
• Online Advertising
• SEO
• Content Marketing

Sales Management
Sales and marketing are becoming more intertwined and successful professionals need to understand how the two work together to optimize results. The PCM® Sales Management distinction is your way to show you understand the best practices for leading the sales strategy for your organization.
• Personal Selling
• Organizational Buying
• Customer Relationships and Strategies
• Organizing a Sales Force
• Organizational Relationship
• Forecasting and Quota Development

Content Marketing
Only the best content stands out in a cluttered marketing world. Passing the PCM® Content Marketing exam will help you show you have the skills needed for strategy, planning, production, promotion and measurement.
• Use Content for Effective Lead Gen
• Align Content with Marketing Funnel
• Editorial Calendar Design
• Storytelling and Content Production
• Multi-Channel Content Creation
• SEO and Distribution Best Practices
• Metrics, Measurement, and Optimization
• Content Marketing ROI

Marketing Management
As a member of a small team, a leader of a large department or an entrepreneur out on their own, PCM® Marketing Management is a way to prove you have the knowledge you need across a broad spectrum of marketing topics.
• Marketing Strategy
• Global, Ethical, And Sustainable Marketing
• Managing Information for Marketing Insights
• Buyers and Markets
• The Offering – Product and Service
• Manage Pricing Decisions
• Deliver the Value Offering
• Communicate the Value Offering