August 15, 2018 Award Winning Wednesday

Public Relations

Children’s Hospital & Medical Center

Facility Dog Sven

The arrival of the region’s first-ever, trained facility dog gave Children’s Hospital & Medical Center an opportunity to reinforce its Marketing strategy and affirm its commitment to the patient experience. Through a public relations campaign that involved special events, media coverage and social engagement, Children’s met awareness and education objectives that connect to its brand promise: to be “The Best Place for Kids.”

Winning Entry