Public Relations
Not-for-Profit, Platinum
Children’s Hospital & Medical Center
Facility Dog Sven
The arrival of the region’s first-ever, trained facility dog gave Children’s Hospital & Medical Center an opportunity to reinforce its Marketing strategy and affirm its commitment to the patient experience. Through a public relations campaign that involved special events, media coverage and social engagement, Children’s met awareness and education objectives that connect to its brand promise: to be “The Best Place for Kids.”
