The Intersection of Marketing, Company Culture, and DEI

Improving inclusion to more accurately represent the reality of a diverse consumer base is a goal all skilled marketers should embrace. Consumers are increasingly interested in the values and culture of the company behind the products and services they buy. Ruth Nwaturuocha, Director of Operations for Omaha’s LeavenWealth and Brick Town Management, joins us to discuss the business case for transitioning from traditional content marketing to culture marketing to align company culture, DEI, and marketing strategy to elevate impact.