Understanding Why Customer Experience Matters
Do you know why customer experience matters for brands? When you think of the term “brand,” what does it mean to you? At OBI, we believe that a brand is more than… Read More
Do you know why customer experience matters for brands? When you think of the term “brand,” what does it mean to you? At OBI, we believe that a brand is more than… Read More
Every day, it seems there are more and more touch points between brands and consumers. Streaming ads, social media posts, sponsored listings on Amazon, paid placements in… Read More
Media buying and planning is an essential component of any successful marketing campaign. It requires understanding your target audience, identifying the best ways to reach… Read More
Join AMA Omaha in supporting our very special 2022-2023 Community Partner, Nebraska VR, by donating to a swag drive! Nebraska VR supports people with disabilities by helping… Read More
January 3rd, 2023, will mark the first anniversary of my marketing career. As I reflect on the trials and triumphs of this past year, several lessons have taken root in my… Read More
Why Cybersecurity Is Marketing’s Job If you’re an in-house marketer, as I’ve been for the near entirety of my career, becoming at least a semi-legit subject matter… Read More
Let's 'think different' about customer experience Most of us can easily list specific aspects that create or contribute to an outstanding customer experience: a friendly… Read More
Humanity, inclusivity, connection, growth and creativity combined to form a common theme across the speakers at the 2022 ON Brand Conference. It was officially back in person… Read More
Have you ever been inundated with trendy terminology or abbreviations? Or run into partners who seem to use certain terms interchangeably making it difficult to accurately… Read More
The desire of becoming an author can be exciting yet frightening: you have the chance to impact countless people with your words and insights. To be able to say you are a… Read More
As a graduating senior who has spent all four years involved with Creighton’s American Marketing Association, including over a year as president and two years in other leadership… Read More
The Marketing Literacy Program aims to address the gap in our society about the understanding of marketing as critical to everyday living. This… Read More