Embrace Data-Driven Success with GA4 (Google Analytics 4)
In today's digital age, data is hailed as marketing currency. Every click, swipe, and interaction on your website or app generates valuable insights that shape your online… Read More
Launching a Franchise: A How-To Guide
You’ve created a successful business with a proven, profitable business model, and you want to expand your footprint — and revenue — nationally. Franchising can make… Read More
Understanding Why Customer Experience Matters
Do you know why customer experience matters for brands? When you think of the term “brand,” what does it mean to you? At OBI, we believe that a brand is more than… Read More
Thought Leadership in Marketing: The Power of a Personal Brand
Every day, it seems there are more and more touch points between brands and consumers. Streaming ads, social media posts, sponsored listings on Amazon, paid placements in… Read More
Media Buying and Planning: A How-To Guide
Media buying and planning is an essential component of any successful marketing campaign. It requires understanding your target audience, identifying the best ways to reach… Read More
Help Stuff the Swag Shelves for Nebraska VR
Join AMA Omaha in supporting our very special 2022-2023 Community Partner, Nebraska VR, by donating to a swag drive! Nebraska VR supports people with disabilities by helping… Read More
6 Important Lessons You Will Learn as a Beginner in Marketing
January 3rd, 2023, will mark the first anniversary of my marketing career. As I reflect on the trials and triumphs of this past year, several lessons have taken root in my… Read More
Why Cybersecurity Is Marketing’s Job
Why Cybersecurity Is Marketing’s Job If you’re an in-house marketer, as I’ve been for the near entirety of my career, becoming at least a semi-legit subject matter… Read More
Let’s ‘think different’ about customer experience
Let's 'think different' about customer experience Most of us can easily list specific aspects that create or contribute to an outstanding customer experience: a friendly… Read More
A Personal Look Inside the 2022 ON Brand Conference
Humanity, inclusivity, connection, growth and creativity combined to form a common theme across the speakers at the 2022 ON Brand Conference. It was officially back in person… Read More
Impressions Do Not Equal Reach: Understanding This Important KPI to Properly Measure Results
Have you ever been inundated with trendy terminology or abbreviations? Or run into partners who seem to use certain terms interchangeably making it difficult to accurately… Read More
3 Tips I’ve Learned from Writing a Book
The desire of becoming an author can be exciting yet frightening: you have the chance to impact countless people with your words and insights. To be able to say you are a… Read More