September 19, 2018 Award Winning Wednesday

Public Relations Large Business Platinum

Carson Group

Carson Group Rebrand

In 2017, Carson Group aligned our expansive thought leadership and simplified our offering to better support advisors as our profession undergoes significant change of its own. We went from being moderately known in financial services to a leading juggernaut brand in nine months, including the shift in naming conventions to Carson Group Coaching, formerly Peak Advisor Alliance, and Carson Group Partners, formerly Carson Institutional Alliance. The campaign yielded incredible results, both anecdotal and statistical. The press release alone had over 84 million impressions and 243 media placements. The move was the biggest transition – and success – in the firm’s history.

Winning Entry