AMA Omaha Emerges as a Leading Chapter Within the National Marketing Association OMAHA, NE, November 15, 2023 – AMA Omaha, the leading organization dedicated to fostering excellence in the local community through education, networking and career development, proudly announces its recognition as the recipient of the National Chapter Excellence Award: Bronze Chapter of the Year …
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Embracing DEIA in Marketing: A Crucial Path to Success for Omaha Marketers
Omaha’s diverse and dynamic community is an ever-evolving melting pot of cultures, backgrounds and perspectives. This diversity presents both a challenge and an opportunity for marketers in the region. To succeed in a rapidly changing world, Omaha marketers must prioritize Diversity, Equity, Inclusion, and Awareness (DEIA) in their strategies. DEIA is not merely a buzzword; …
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Embrace Data-Driven Success with GA4 (Google Analytics 4)
In today’s digital age, data is hailed as marketing currency. Every click, swipe, and interaction on your website or app generates valuable insights that shape your online strategy and drive business growth. Google Analytics 4 (GA4) emerges as a powerful tool, enabling businesses to gather deeper, more holistic data and make informed decisions like never …
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Launching a Franchise: A How-To Guide
You’ve created a successful business with a proven, profitable business model, and you want to expand your footprint — and revenue — nationally. Franchising can make that move easier, because you can leverage the capital and efforts of individual franchisees to grow your brand and your earnings. But franchising can pose unique challenges, and you …
Understanding Why Customer Experience Matters
Do you know why customer experience matters for brands? When you think of the term “brand,” what does it mean to you? At OBI, we believe that a brand is more than a tagline or a logo — more even than an organization. Rather, we understand brands to be living, breathing things, needing to adapt …
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Thought Leadership in Marketing: The Power of a Personal Brand
Every day, it seems there are more and more touch points between brands and consumers. Streaming ads, social media posts, sponsored listings on Amazon, paid placements in Google search — the list goes on and on. With so many brands and voices competing for customer attention, authenticity is more important than ever. But how can …
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