Do you know why customer experience matters for brands? When you think of the term “brand,” what does it mean to you? At OBI, we believe that a brand is more than a tagline or a logo — more even than an organization. Rather, we understand brands to be living, breathing things, needing to adapt …
Continue reading “Understanding Why Customer Experience Matters”
Every day, it seems there are more and more touch points between brands and consumers. Streaming ads, social media posts, sponsored listings on Amazon, paid placements in Google search — the list goes on and on. With so many brands and voices competing for customer attention, authenticity is more important than ever. But how can …
Continue reading “Thought Leadership in Marketing: The Power of a Personal Brand”
Media buying and planning is an essential component of any successful marketing campaign. It requires understanding your target audience, identifying the best ways to reach and engage them, and then buying the appropriate ad space or time. At a high level, here are the five steps you need to follow in your media buying and …
Continue reading “Media Buying and Planning: A How-To Guide”
January 3rd, 2023, will mark the first anniversary of my marketing career. As I reflect on the trials and triumphs of this past year, several lessons have taken root in my creative and professional skills, and I wanted to share them. If you’re starting as a freelance or new hire for a company, here are …
Continue reading “6 Important Lessons You Will Learn as a Beginner in Marketing”
Have you ever been inundated with trendy terminology or abbreviations? Or run into partners who seem to use certain terms interchangeably making it difficult to accurately measure your data? You’re Not Alone! Here are a few tips that will help you navigate two of the most common terms and turn them into powerful, but better …
The Marketing Literacy Program aims to address the gap in our society about the understanding of marketing as critical to everyday living. This program intends to provide ‘marketing literacy’ to college students through 5-minute, accessible YouTube videos about marketing concepts, anecdotes, inside views of businesses, purchasing behaviors, our biases and how they could influence buying choices, and many other topics. In order to build this …
Continue reading “NEW! Omaha Marketing Literacy Program by UNO”
