By Erin Dittman, Director of Organizational Performance + Insights, OBI Creative In the world of marketing, data is king. It’s our most powerful tool — but it means nothing if we don’t know how to use it to our advantage. Analytics aren’t just numbers. They’re the best source of knowledge about our customers’ needs and behaviors. And …
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Master Customer-Centric Marketing
When you finally sign a new client, it’s easy to feel like the hard work is over — but it’s just getting started. Now it’s time to learn the ins and outs of their business, how they operate and communicate and how you can build a strong, lasting relationship. There are no shortcuts — you’ll …
Navigating the Future: Inclusive Marketing Strategies for Engaging Black Consumers
In recent years, the marketing landscape has witnessed a transformative shift towards inclusivity, with an increasing focus on authentically representing diverse communities. One crucial demographic commanding attention is Black consumers, whose economic power is projected to soar from $910 billion in 2019 to an impressive $1.7 trillion by 2030. (The State of Black consumers- Mcinsey …
Elevating excellence: 2024 AMA Omaha Pinnacle Awards call for submissions
It’s Pinnacle Award season at AMA Omaha, which is always an exciting time of the year as we prepare to honor local businesses, agencies and individuals for their outstanding marketing campaigns and projects. We are now accepting submissions for the 2024 AMA Omaha Pinnacle Awards. Winners will be announced at the 2024 AMA Omaha Pinnacle …
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AMA Omaha Earns Prestigious National Chapter Excellence Award as Recipient of the 2022/2023 Bronze Chapter of the Year
AMA Omaha Emerges as a Leading Chapter Within the National Marketing Association OMAHA, NE, November 15, 2023 – AMA Omaha, the leading organization dedicated to fostering excellence in the local community through education, networking and career development, proudly announces its recognition as the recipient of the National Chapter Excellence Award: Bronze Chapter of the Year …
Embracing DEIA in Marketing: A Crucial Path to Success for Omaha Marketers
Omaha’s diverse and dynamic community is an ever-evolving melting pot of cultures, backgrounds and perspectives. This diversity presents both a challenge and an opportunity for marketers in the region. To succeed in a rapidly changing world, Omaha marketers must prioritize Diversity, Equity, Inclusion, and Awareness (DEIA) in their strategies. DEIA is not merely a buzzword; …
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