Creativity. Intuition. Design. These components are a huge part of successful marketing campaigns, but they don’t answer the follow-up questions: Leveraging Marketing Analytics Data-driven insights are imperative when it comes to informing marketing strategies, optimizing performance, and driving meaningful results. That’s no secret in today’s industry — most marketers understand and agree on the importance …
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By Erin Dittman, Director of Organizational Performance + Insights, OBI Creative In the world of marketing, data is king. It’s our most powerful tool — but it means nothing if we don’t know how to use it to our advantage. Analytics aren’t just numbers. They’re the best source of knowledge about our customers’ needs and behaviors. And …
When you finally sign a new client, it’s easy to feel like the hard work is over — but it’s just getting started. Now it’s time to learn the ins and outs of their business, how they operate and communicate and how you can build a strong, lasting relationship. There are no shortcuts — you’ll …
In recent years, the marketing landscape has witnessed a transformative shift towards inclusivity, with an increasing focus on authentically representing diverse communities. One crucial demographic commanding attention is Black consumers, whose economic power is projected to soar from $910 billion in 2019 to an impressive $1.7 trillion by 2030. (The State of Black consumers- Mcinsey …
It’s Pinnacle Award season at AMA Omaha, which is always an exciting time of the year as we prepare to honor local businesses, agencies and individuals for their outstanding marketing campaigns and projects. We are now accepting submissions for the 2024 AMA Omaha Pinnacle Awards. Winners will be announced at the 2024 AMA Omaha Pinnacle …
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AMA Omaha Emerges as a Leading Chapter Within the National Marketing Association OMAHA, NE, November 15, 2023 – AMA Omaha, the leading organization dedicated to fostering excellence in the local community through education, networking and career development, proudly announces its recognition as the recipient of the National Chapter Excellence Award: Bronze Chapter of the Year …
