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Embrace Data-Driven Success with GA4 (Google Analytics 4)

In today’s digital age, data is hailed as marketing currency. Every click, swipe, and interaction on your website or app generates valuable insights that shape your online strategy and drive business growth. Google Analytics 4 (GA4) emerges as a powerful tool, enabling businesses to gather deeper, more holistic data and make informed decisions like never …

Launching a Franchise: A How-To Guide

You’ve created a successful business with a proven, profitable business model, and you want to expand your footprint — and revenue — nationally. Franchising can make that move easier, because you can leverage the capital and efforts of individual franchisees to grow your brand and your earnings. But franchising can pose unique challenges, and you …

Thought Leadership in Marketing: The Power of a Personal Brand

Every day, it seems there are more and more touch points between brands and consumers. Streaming ads, social media posts, sponsored listings on Amazon, paid placements in Google search — the list goes on and on. With so many brands and voices competing for customer attention, authenticity is more important than ever. But how can …

Media Buying and Planning: A How-To Guide

Media buying and planning is an essential component of any successful marketing campaign. It requires understanding your target audience, identifying the best ways to reach and engage them, and then buying the appropriate ad space or time. At a high level, here are the five steps you need to follow in your media buying and …

Help Stuff the Swag Shelves for Nebraska VR

Join AMA Omaha in supporting our very special 2022-2023 Community Partner, Nebraska VR, by donating to a swag drive! Nebraska VR supports people with disabilities by helping them prepare for, find, and keep jobs. They also help businesses recruit, train, and retain employees with disabilities. Through this dual-client approach, individuals with injuries, illness, or impairments …