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Impressions Do Not Equal Reach: Understanding This Important KPI to Properly Measure Results

Have you ever been inundated with trendy terminology or abbreviations? Or run into partners who seem to use certain terms interchangeably making it difficult to accurately measure your data? You’re Not Alone! Here are a few tips that will help you navigate two of the most common terms and turn them into powerful, but better […]

NEW! Omaha Marketing Literacy Program by UNO

The Marketing Literacy Program aims to address the gap in our society about the understanding of marketing as critical to everyday living. This program intends to provide ‘marketing literacy’ to college students through 5-minute, accessible YouTube videos about marketing concepts, anecdotes, inside views of businesses, purchasing behaviors, our biases and how they could influence buying choices, and many other topics. In order to build this […]

So, You Want to Bring Home a Coveted AMA Omaha Pinnacle Award?

4 Tips to Help You Prepare an Award-Winning Submission The AMA Omaha Pinnacle Awards are among the marketing industry’s highest recognition of excellence. There is a wealth of heavy-hitting competition from seasoned professionals, as well as up-and-coming student talent, making their mark in the Omaha Metro.   While there is no shortage of exceptional work […]